Saniya Atalatti

I work at the intersection of behavioural psychology, interface design, and product strategy.

My PhD at UCL investigates how social media design shapes teenagers' capacity to act in alignment with their own intentions.

That question has made me a sharper researcher, a more rigorous designer, and someone who understands why products fail their users at a level most UX researchers never reach.

Beyond research: Kathak practitioner for 14 years. Published poet. 2nd Prize at IIT Mandi's international research conference.

"The gap between what teenagers intend to do on social media and what they actually end up doing is not a willpower problem. It is a design problem. And design problems have design solutions."